---
title: "GPT-4V(ision) is a Generalist Web Agent, if — Zheng 2024"
description: "The paper asks whether large multimodal models can serve as generalist web agents, meaning systems that carry out natural-language instructions on…"
authors: ["Boyuan Zheng", "Boyu Gou", "Jihyung Kil", "Huan Sun", "Yu Su"]
year: 2024
venue: "arXiv:2401.01614"
source: "https://arxiv.org/abs/2401.01614"
doi: "10.48550/arxiv.2401.01614"
arxiv: "2401.01614"
licence: "arXiv — non-exclusive license to distribute"
licence_url: "http://arxiv.org/licenses/nonexclusive-distrib/1.0/"
summary_licence: "Elamur Cosmic License"
canonical: "https://research.elamur.ai/free/en/papers/zheng-2024-gpt-4v-ision-generalist-web/"
---
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# GPT-4V(ision) is a Generalist Web Agent, if Grounded

**Authors:** [Boyuan Zheng](https://md.research.elamur.ai/free/en/authors/boyuan-zheng/), Boyu Gou, Jihyung Kil, [Huan Sun](https://md.research.elamur.ai/free/en/authors/huan-sun/), [Yu Su](https://md.research.elamur.ai/free/en/authors/yu-su/) · **Year:** 2024 · **Venue:** arXiv:2401.01614 · **Licence:** [arXiv — non-exclusive license to distribute](http://arxiv.org/licenses/nonexclusive-distrib/1.0/)

**Links:** [Publisher's page](https://arxiv.org/abs/2401.01614) · [PDF](https://arxiv.org/pdf/2401.01614) · [DOI 10.48550/arxiv.2401.01614](https://doi.org/10.48550/arxiv.2401.01614) · [arXiv 2401.01614](https://arxiv.org/abs/2401.01614) · [OpenAlex](https://openalex.org/W4390601403)

**Citations:** 9 citations (openalex-snapshot · 2026-10-14) · [121](#cited-by) in our library, of the 140673 papers whose bibliographies we read

## Summary

The paper asks whether large multimodal models can serve as generalist web agents, meaning systems that carry out natural-language instructions on arbitrary real websites. The authors argue that rendered screenshots carry information more compactly than raw HTML and include content, such as embedded images, that HTML misses. They build SeeAct, which works in two stages. First, GPT-4V looks at a screenshot and writes a textual description of the next step (action generation). Second, that description is mapped to a concrete HTML element and operation (element grounding). The authors compare three grounding schemes: predicting element attributes, choosing among textual HTML candidates, and set-of-mark-style image labels.

SeeAct is evaluated on Mind2Web in the usual offline setting with cached pages. The authors also built a new tool for running agents on live websites. When grounding is done by hand, GPT-4V completes about half of the live tasks, far ahead of text-only and fine-tuned baselines. Automatic grounding, however, still trails this oracle by a wide margin. The work matters because it identifies grounding, not planning, as the main obstacle for vision-based web agents.

## Key points

- With oracle grounding, SeeAct on GPT-4V completes 51.1% of live-website tasks, compared with 13.3% for GPT-4 and 8.9% for FLAN-T5. Other baselines include BLIP-2, LLaVA-1.5 and CogAgent.
- In one example page, 423 HTML elements take 186,490 GPT-2 tokens, while the same screenshot needs only 1,445 GPT-4V visual tokens.
- The best grounding method combines HTML text with visuals. It outperforms image annotation (set-of-mark prompting) by up to roughly 10%, a method that caused heavy hallucination on webpages. Even so, it remains about 20–30% below oracle grounding.
- In-context learning with large models generalizes better to unseen websites. Supervised fine-tuning still wins on websites seen during training.
- Online and offline results diverge noticeably because a task often admits several valid plans. The authors therefore treat online evaluation as the more faithful measure.
- Code, data and evaluation tools are released on GitHub (OSU-NLP-Group/SeeAct) under an OPEN-RAIL license. During live runs, every action was manually checked for safety before execution.

*Our summary of the paper, in our own words — not its text. The work belongs to its authors; read it at the links above.*

Fields: [Other](https://md.research.elamur.ai/free/en/shelves/other/)

## Cited by

Cited by

121 papers of our library cite it (of the 140673 whose bibliographies we read); 6 of them have a page here, 115 not yet.

- [An Image is Worth 1/2 Tokens After Layer 2: Plug-and-Play Inference Acceleration for Large Vision-Language Models](https://md.research.elamur.ai/free/en/papers/chen-2024-image-worth-1-2-tokens/)
- [WebVoyager: Building an End-to-End Web Agent with Large Multimodal Models](https://md.research.elamur.ai/free/en/papers/he-2024-webvoyager-building-end-end-web/)
- [UI-TARS: Pioneering Automated GUI Interaction with Native Agents](https://md.research.elamur.ai/free/en/papers/qin-2025-ui-tars-pioneering-automated/)
- [Two Tales of Persona in LLMs: A Survey of Role-Playing and Personalization](https://md.research.elamur.ai/free/en/papers/tseng-2024-two-tales-persona-llms-survey/)
- [DeepSeek-VL2: Mixture-of-Experts Vision-Language Models for Advanced Multimodal Understanding](https://md.research.elamur.ai/free/en/papers/wu-2024-deepseek-vl2-mixture-experts/)
- [OSWorld: Benchmarking Multimodal Agents for Open-Ended Tasks in Real Computer Environments](https://md.research.elamur.ai/free/en/papers/xie-2024-osworld-benchmarking-multimodal-agents-open/)

## Cite

The paper itself, not this page. BibTeX from the library's record of the work.

```bibtex
@misc{zheng2024gpt,
  title = {{GPT-4V(ision) is a Generalist Web Agent, if Grounded}},
  author = {Zheng, Boyuan and Gou, Boyu and Kil, Jihyung and Sun, Huan and Su, Yu},
  year = {2024},
  doi = {10.48550/arxiv.2401.01614},
  eprint = {2401.01614},
  archivePrefix = {arXiv},
  url = {https://doi.org/10.48550/arxiv.2401.01614}
}
```

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51. Table of Content: 1. Appendix A: Offline Experiments Method Details 2. Appendix B: Markup Type Ablation Study 3. Appendix C: Online Experiment Details 4. Appendix D:Offline Experiment Prompts 5. Appendix E: Error Examples for Grounding via Image Annotation 6. Appendix F: Strong Capability of Plannin… [find](https://scholar.google.com/scholar?q=Table+of+Content%3A+1%2E+Appendix+A%3A+Offline+Experiments+Method+Details+2%2E+Appendix+B%3A+Markup+Type+Ablation+Study+3%2E+Appendix+C%3A+Online+Experiment+Details+4%2E+Appendix+D%3AOffline+Experiment+Prompts+5%2E+Appen)
